AI Insights · Timothy · April 2025
Top Personal Finance Apps on iOS in UAE: Q1 2025 Performance
Explore the performance of the top 5 personal finance apps on iOS in the UAE during Q1 2025, with insights from Sensor Tower.
In the first quarter of 2025, the personal finance app scene on iOS in the United Arab Emirates showcased diverse trends in downloads and active users. According to Sensor Tower, here is how the top five apps performed.
ADCB Hayyak maintained a stable download rate, starting the quarter with over 3.4K weekly downloads and experiencing a slight dip towards the end of March, settling at approximately 3.1K. Active users showed a positive trend, increasing from 13.9K to 16.1K by the end of the quarter.
BONUS B0UNTY saw its weekly downloads rise significantly post-launch, from an initial 88 to a peak of 1.7K in early March. However, there was a notable drop to 459 downloads by the end of March.
Splitwise experienced fluctuations in both revenue and downloads. Weekly revenue peaked at $534 at the start of the quarter and remained relatively stable, closing at $483. Downloads varied, with a notable increase to 817 in the last week of March, while active users decreased slightly from 15.7K to 12.2K.
My Money Track had a modest start with downloads, which spiked to 830 in early February before declining to 163 by the end of March.
Money Manager Expense & Budget exhibited a gradual decline in active users from 7.5K to 3.6K over the quarter. Downloads were sporadic, with a mid-quarter high of 267 before dropping to 134.
For more detailed insights and data, visit Sensor Tower's platform.
